The Story            The Name            Nikki is Created      
The Patented Magnet      Retail and Sales Success



The Story

As a young girl, I was fascinated and inspired by fashion. When I was 8 years old I began clipping fashion magazine pages and taping them to my bedroom walls. As I grew older, the only habit that changed was that I began buying Vogue instead of Seventeen Magazine. When I finished college, I considered a fashion career, but my right brain took over and I became an attorney. After practicing real estate law for several years, I was yearning for a more creative outlet. It was time for a change.


The Name

It was during this time of discovery that Jystice Synclare (pronounced Justice Sinclare) was conceived. I have always admired CNN Style Correspondent Elsa Klench, appreciating her reporting talent for making fashion newsworthy. After sharing my dream of following in the footsteps of Ms. Klench, my friends and I decided that I needed an 'anchor name'. We collaborated to create a name that was stylish, unique and incorporated my legal background. At last my alias - Jystice Synclare - was born and my dream had a name.


Nikki is Created

Always looking to accessorize or add novelty to an outfit, I began shopping across the United States for flower pins. After having no luck, I went to a local craft store and set out to make the flowers myself. After several months of perfecting the flower design, I began wearing the accessory with every outfit and getting requests from friends to make copies. Bringing the flowers to life, I began giving them proper names. My friend Nikki is not only a creative source behind the magnetic backing and the name Jystice Synclare; she was the first to wear the large white rose. Today, my large 6" and small 3" roses remain The Nikki.


The Patented Magnet

My biggest problem with the flower 'pins' I was creating was that the larger size flowers flopped and the pins caused holes. I couldn't wear the flower on the outside of a leather coat or on a silk blouse. Enter the magnetic backing. One day a good friend returned home from a business conference wearing her magnetized corporate nametag. Voila! I went in search of magnets that were strong enough to keep the flower secure. I began experimenting and perfected a design to cleverly hide the base of the magnet under an attractive leaf. I also added my signature charm.

It was then time to put my legal skills to work. I successfully obtained a patent for Jystice Synlcare magnetized flowers and established a sole proprietorship.



Retail and Sales Success

Next it was time to hit the pavement. I 'cold called' several retailers and the response was overwhelming. Before I knew it, several upscale stores and boutiques were selling Jystice Synclare.

Today, I continue to personally hand-make each Jystice Synclare flower, still adding a personal touch with my signature charms. I have expanded the line to include bridal accessories and home décor.

Thank you for visiting and I hope you enjoy your Jystice Synclare.

Sincerely,

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